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SEO, or Search Engine Optimization, is the process of improving your website so it is better understood by search engines. Different kinds of optimizations provide different kinds of measurable improvements.
Technical optimizations such as implementing next level graphics formats, mobile-first designs, minimized source code, and cached files can increase the speed and responsiveness of your website. One in four people say they will leave a website if it takes longer than 4 seconds to load. Google knows this and like to present links to resources with acceptable load times.
On-Page SEO optimizations include optimizing header tags with keywords, keyword research, content creation, internal linking, external source linking, and more. On-Page SEO services includes analyzing everything from the fonts to the theme and seeing what can be optimized for better performance.
Off-Page SEO are different tactics I use to build your website’s domain authority and page authority. Websites with higher domain authority tend to rank higher than those with little or no domain authority because search engines consider them more credible and trustworthy.
Creating new high-quality content that is optimized for keywords is a great way to rank better in search results. Regular fresh content targeting the right keywords can help you appear at the top of search result pages quickly.
SEO and paid marketing strategies work well together. When paid and organic results appear on a search page, it boosts your website’s credibility. You can use SEO to maximize your PPC campaigns. A high-ranking web page may do even better if you use it as part of PPC advertising.
I am 99% sure that your competitors are investing in SEO. Website owners that invest in SEO often outrank their competition in search engine results and often gain market share.
SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than audiences, you can attract more leads.
Local searches are becoming more and more common. Everyone’s smartphone is localizing search results and showing local businesses. Local SEO strategies can help you attract nearby searchers who are ready to buy.
SEO allows you to track changes in rankings, conversions and website traffic almost in real time. Platforms like Google Analytics provide a comprehensive suite of information. You can see the pages your visitors engaged with, the keywords used to search, or if they completed any specific actions. These insights can be used to adjust and improve your SEO strategy.
The numbers tell me that people want fast-loading websites with just the right amount of information, displayed beautifully on their device. If your site provides helpful content that matches the searcher’s intent, they will likely spend more time on your website, ultimately leading to more conversions.
Let's Get Started.
A quick email is all it takes to get a free quote for your next online project.